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    Sacred Cows, Stinky Food, and Submissive South Asians : A Rhetorical Analysis of Race and Culture in the Television Show Outsourced

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    Author
    Fentress, Samantha Brown
    Advisor
    Young, Stephanie L.
    Rinks, J. Wayne
    Tew, Chad R.
    Keyword
    postcolonial theory
    outsourcing
    indian-ness
    orientalism
    mimicry
    hegemonic masculinity
    close textual analysis
    ideological criticism
    Title
    Sacred Cows, Stinky Food, and Submissive South Asians : A Rhetorical Analysis of Race and Culture in the Television Show Outsourced
    Publication Date
    2012
    Author Degree Title
    Master of Arts in Communications
    
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/20.500.12419/312
    Abstract
    In this thesis, I explore how South Asians are stereotyped into an image of Indian-ness as depicted on the television series Outsourced. I engage in ideological rhetorical criticism of Outsourced to examine how Indian-ness is projected to the American audience. Through a framework of postcolonial theory, I argue that the show contributes to a history of negative representation of Asians on U.S. television and film and perpetuates the continued colonization of Indian people by the Westerner. Engaging in a close textual analysis, I develop the following ideological themes: Indians as Other; Indians as unclean; Indians as technologically savvy; and India as having disgusting food. Additionally, I explore the intersection of race and gender on the show, noting the various stereotypes of both Indian and Western men and women.
    Description
    Thesis available in Rice Library University Archives and Special Collection.
    Collections
    Master of Arts in Communication (MAC)

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