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dc.contributor.advisorYoung, Stephanie L.
dc.contributor.advisorRinks, J. Wayne
dc.contributor.advisorTew, Chad R.
dc.contributor.authorFentress, Samantha Brown
dc.date.accessioned2019-12-09T18:13:41Z
dc.date.available2019-12-09T18:13:41Z
dc.date.issued2012
dc.identifier.urihttp://hdl.handle.net/20.500.12419/312
dc.descriptionThesis available in Rice Library University Archives and Special Collection.
dc.description.abstractIn this thesis, I explore how South Asians are stereotyped into an image of Indian-ness as depicted on the television series Outsourced. I engage in ideological rhetorical criticism of Outsourced to examine how Indian-ness is projected to the American audience. Through a framework of postcolonial theory, I argue that the show contributes to a history of negative representation of Asians on U.S. television and film and perpetuates the continued colonization of Indian people by the Westerner. Engaging in a close textual analysis, I develop the following ideological themes: Indians as Other; Indians as unclean; Indians as technologically savvy; and India as having disgusting food. Additionally, I explore the intersection of race and gender on the show, noting the various stereotypes of both Indian and Western men and women.
dc.subjectpostcolonial theory
dc.subjectoutsourcing
dc.subjectindian-ness
dc.subjectorientalism
dc.subjectmimicry
dc.subjecthegemonic masculinity
dc.subjectother
dc.subjectclose textual analysis
dc.subjectideological criticism
dc.titleSacred cows, stinky food, and submissive South Asians : a rhetorical analysis of race and culture in the television show Outsourced
html.description.abstractIn this thesis, I explore how South Asians are stereotyped into an image of Indian-ness as depicted on the television series Outsourced. I engage in ideological rhetorical criticism of Outsourced to examine how Indian-ness is projected to the American audience. Through a framework of postcolonial theory, I argue that the show contributes to a history of negative representation of Asians on U.S. television and film and perpetuates the continued colonization of Indian people by the Westerner. Engaging in a close textual analysis, I develop the following ideological themes: Indians as Other; Indians as unclean; Indians as technologically savvy; and India as having disgusting food. Additionally, I explore the intersection of race and gender on the show, noting the various stereotypes of both Indian and Western men and women.
dc.contributor.degreeMaster of Arts in Communications
dc.typeThesis (M.A.)--University of Southern Indiana, 2012


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