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    Communicative value of meaningful tattoos : a quantitative look into perceived trust, credibility, and attraction

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    Author
    Nelson, Sarah E.
    Advisor
    Rauscher, Emily A.
    Young, Stephanie L.
    Henning, Zachary T.
    Keyword
    attribution
    trust
    credibility
    attraction
    tattoos
    communication
    Title
    Communicative value of meaningful tattoos : a quantitative look into perceived trust, credibility, and attraction
    Publication Date
    2014
    Author Degree Title
    Master of Arts in Communications
    
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/20.500.12419/316
    Abstract
    The purpose of this study was to examine how individuals perceive different levels of trust, credibility, and attraction when knowing the meaning behind someone's tattoo. Grounded in Attribution Theory, different scenarios were given to participants to test whether their perceptions differed once knowing the meaning behind the tattoo. Results showed statistically significant differences between the meaningful tattoo scenario, the meaningless tattoo scenario, and the no tattoo scenario for all dependent variables tested. Limitations and future directions arc also discussed in this research.
    Description
    Thesis available in Rice Library University Archives and Special Collection.
    Collections
    Master of Arts in Communication (MAC)

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