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dc.contributor.advisorRauscher, Emily A.
dc.contributor.advisorYoung, Stephanie L.
dc.contributor.advisorHenning, Zachary T.
dc.contributor.authorNelson, Sarah E.
dc.date.accessioned2019-12-09T18:13:42Z
dc.date.available2019-12-09T18:13:42Z
dc.date.issued2014
dc.identifier.urihttp://hdl.handle.net/20.500.12419/316
dc.descriptionThesis available in Rice Library University Archives and Special Collection.
dc.description.abstractThe purpose of this study was to examine how individuals perceive different levels of trust, credibility, and attraction when knowing the meaning behind someone's tattoo. Grounded in Attribution Theory, different scenarios were given to participants to test whether their perceptions differed once knowing the meaning behind the tattoo. Results showed statistically significant differences between the meaningful tattoo scenario, the meaningless tattoo scenario, and the no tattoo scenario for all dependent variables tested. Limitations and future directions arc also discussed in this research.
dc.subjectattribution
dc.subjecttrust
dc.subjectcredibility
dc.subjectattraction
dc.subjecttattoos
dc.subjectcommunication
dc.titleCommunicative value of meaningful tattoos : a quantitative look into perceived trust, credibility, and attraction
html.description.abstractThe purpose of this study was to examine how individuals perceive different levels of trust, credibility, and attraction when knowing the meaning behind someone's tattoo. Grounded in Attribution Theory, different scenarios were given to participants to test whether their perceptions differed once knowing the meaning behind the tattoo. Results showed statistically significant differences between the meaningful tattoo scenario, the meaningless tattoo scenario, and the no tattoo scenario for all dependent variables tested. Limitations and future directions arc also discussed in this research.
dc.contributor.degreeMaster of Arts in Communications
dc.typeThesis (M.A.)--University of Southern Indiana, 2014


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