Name, Image, and Likeness (NIL) Considerations for USI’s Student Athletes

Abstract

If you follow college sports, you have probably heard of the term “Name, Image, and Likeness” (NIL) on repeat. Before the 2021-2022 season, college athletes could get severely punished for receiving compensation in connection with use of their NIL. However, on June 30, 2021, the Division 1 Board of Directors approved an interim name, image, and likeness (NIL) policy. This new policy allows all (National Collegiate Athletic Association) NCAA D1, D2 and D3 student-athletes to be compensated for their NIL as of July 1, 2021, regardless of whether their state has a NIL law in place or not (Murphy, 2021). With USI’s recent announcement to formally apply to the NCAA for a move to Division I, the NIL topic is very relevant for our student athletes and little research has been formally explored. As a graduate assistant and digital creator, I have been assisting USI’s Economics and Marketing Department with both NIL research as well as possible compensation opportunities for our student athletes. This research explores the NIL policy change and provides examples of how USI’s student athletes may be able to profit from their own NIL. Reference: Murphy, Dan. “Guide to Understanding the NCAA's New NIL Rules.” ESPN, 30 June, 2021, NCAA name, image and likeness FAQ - What the rule changes mean for the athletes, schools and more (espn.com)